Shopping for jewellery is a luxurious experience, browsing through hundreds of intricate designs fashioned from precious materials – but did you know that the jewellery industry has a massive secret it’s been trying to keep from you?

Huge Markups Are An Industry Standard

Although the materials used are valuable, such as gold, platinum and diamonds, that doesn’t mean the price you are charged is reflective of the true material weight used in the item. 

What the industry doesn’t want you to know is that there’ll be a huge mark up of 5-10x being put on the item.

This doesn’t undermine the retail price you see as this is an industry standard markup that always gets applied. 

However, if you’re looking for a bargain you’ll be pleased to know that there are certain ways to get a lot more for your money – and this is where we reveal the big secret...

Buy Pre-Owned

Buying pre-owned jewellery from a reputable store is the secret and best way to avoid the high street markups. 

Not only do you instantly save 20% on VAT (not being applicable to pre-owned items) but you also save a significant amount on the item as they are often priced by metal and gemstone weight.

This means that you could save £1,000s on your next purchase!

We’ve done a quick comparison below to demonstrate the difference:

That's a saving of over £3000 on just one item!

---

At William May we specialise in pre-owned jewellery and ensure all our items are refurbished to an ‘as new’ condition before they’re put for sale by our in house workshop.

We also offer a 6 month warranty and a 30-day hassle free returns policy.