Cause a chain reaction with this season’s must-have item - a stunning chain accessory.

Statement jewellery is a simple way to ignite plain outfits with passion, while adding your own creative flair. Opt for a chain that is simple enough to wear with almost anything, but also conveys a strong sense of style.

As one of the most contemporary accessories in a jewellery collection, a chain sets a fun and youthful tone. It will instantly transform the look of a plainer outfit by exuding a sense of carefree style, yet will also help to breathe life into a more formal ensemble. Whether it’s chunky or delicate, gold or silver, weighted or as light as a feather; a chain necklace always creates quite the stir.

The colour of the chain that you wear sets the entire tone of your outfit. There are two metals that are particularly popular, and each comes with its own set of fashion rules and trends. So which will it be; silver, or gold?

How to wear gold chains

Gold chains illuminate an outfit, as light reflects from each link to create a positive, warm glow.

You can really experiment with a gold chain by using the different tones, weights and sizes to add texture to your outfit. Try this heavy-duty curb link chain necklace for a truly captivating statement and the perfect accompaniment for block colour. Be cautious with patterns while wearing this chain, but don’t be afraid to try out bright colours. Coral, cobalt and magenta stand out brilliantly when contrasted with yellow gold. Keep the rest of your jewellery simple, as you don’t want to overcrowd your look.

Alternatively, opt for a more delicate approach with this square fox tail link chain. A slimmer style such as this allows you to use other pieces of jewellery to accent it, without detracting the focus from the chain. Use carefully selected pieces to draw attention to it or try layering multiple chains together to set an eclectic tone.

How to wear silver chains

Opt for a silver chain for a sophisticated edge. While the rules are slightly stricter when it comes to the textures that you can explore, play to silver’s strengths and you will be able to create a truly styled look.

This stunning square curb link chain necklace is the ultimate in cool accessories. While it is recommended as a piece for a gentleman, this item would make an amazing accompaniment to either gender’s ensemble. Another captivating silver chain that exudes serious charm is this solid curb link silver chain necklace. The guidelines when wearing this piece: keep the rest of your accessories minimal and pair with a simple outfit for understated elegance.

Here at William May, we have a diverse range of stunning silver and gold vintage chain necklaces and chain bracelets. Our range is updated regularly, so be sure to view the collection here to discover new treasures.