We are pleased to welcome a new brand to the William May collection; Daniel Wellington will now join our stunning online range.

Crafted in Sweden and inspired by British trends, Daniel Wellington is somewhat of a newcomer in the luxury watch industry. Founded by Filip Tysander in 2011, their sleek, 'preppy' design has garnered a worldwide fanbase. The brand has grown exponentially within the last few years and we're proud to have such quality products within our collection.

Design & Substance

Daniel Wellington timepieces feature colourful material straps. Commonly known as Nato straps, the design was once widely used by the British Navy, who needed durable straps that wouldn’t succumb to rust.

In recent years, we've seen watches evolve and ditch the iconic Nato straps, but collectors around the world still hold a torch for this classic design element.

Now Daniel Wellington have reignited that torch. With a range of interchangeable straps in numerous colours and patterns, they're big on both style and substance. Customisable fashion allows you to truly express your style and make your timepiece feel more like your own with personal strap changes.

Perhaps you'll choose a strap to match the colour of your outfit, or a contrasting design to ensure your watch stands out?

Making style simple

They often say that less is more and these watches certainly embody this old saying. Whilst you're presented with a range of colourful choices when purchasing a Daniel Wellington watch, the overall design is actually quite minimalist.

The simplicity of the watch face is a subtle ode to classic timepieces gone by, to complement its young image. Instead of overcrowding the face with large numbers, extra measurements, dates and large hands, most of the watches feature slim dials and simple time scales. Each accurate movement is testament to the craftsmanship behind every stunning piece and presents a challenge to some of the most luxurious timepieces in the world.

The subtle differences between masculine and feminine models make all the difference, with the women's Daniel Wellington watches displaying smaller straps with an aura of elegance.

For an added touch of sophistication, you could swap the casual Nato strap for a suave leather strap. From classic black to lighter tan versions, you can evoke a more formal style with your Daniel Wellington watch by implementing this simple change.

There's no occasion that these gorgeous timepieces wouldn't suit. Although their leather straps give them a more mature edge, their regular 'preppy' design wouldn't go amiss with your everyday attire.

The addition of this luxury watch instantly transforms any outfit and would be the perfect choice for anyone looking to start their new collection of timepieces. Presenting a middle ground for collectors who want stunning design, but something that isn't 'too flashy', these watches are stylish but affordable. Perfect as a gift to mark special achievements and occasions, a Daniel Wellington watch makes an excellent companion to complement any style.

These beautiful watches are now available via our website.