There are few things more quintessentially British than sitting courtside at Wimbledon with some strawberries and cream.
The sun, the sport and of course, the style all make for an extremely exciting spectacle. Whilst we’re enamoured by their skill, we’re also captivated by the glamour of this summer event.Over the years we’ve seen players rebel against the all-white rule and we’ve secretly loved them for pushing the boundaries. From Serena’s purple headband to Roger Federer’s florescent trainer soles, they always find some way to sneak a dash of colour in. Each carefully designed outfit has to pass The All England Lawn Tennis & Croquet Club Limited (AELTC) regulations and has given many crafty players a lesson in sartorial subtlety.
Whilst the players are made to uphold minimalism, there is one way for a touch of opulence to slip through the net. Each year, the winners of the tournament are pictured adorning luxury wristwatches as they pick up their winning trophy, affirming their victory.
This is a lucrative market for brands that want to make sure their watch is the one to grace the champion’s wrist. Official time keepers of Wimbledon Rolex reportedly sponsored Rodger Federer for £10 million in 2006, who wore the stunning Oyster Perpetual Day-Date II upon winning the Wimbledon men’s singles tournament in 2012. A Swiss player, representing a Swiss brand, both known for excellence and precision.
It’s not always the players who are under the microscope. The crowd usually features some of Britain’s elite and is a hotspot for luxury fashion. As we look on with envy at those attending Centre Court, it’s not only their prime seats we want, it’s often their faultless outfits and jewellery. One would be forgiven for mistaking Centre Court for Somerset House on the tournament’s sunniest days.
Recently, the crowds at Wimbledon have become stars in their own right, with a cult following of fashionistas. You’ll find ample fashion bloggers covering the event and even the main media taking ‘street style’ inspired snaps of attendees as they head down to the courts.
The suave swish of a luxury watch as crowds applaud the players, or the twinkle of vintage diamond earrings peeping from beneath a Panama hat; the style of those on and off the courts is undeniable. This glamorous event is the pinnacle of the British summer sporting calendar and highlights our love for chic fashion.
Our array of sophisticated, vintage jewellery will help you replicate the stunning outfits you see this year at Wimbledon. With a professional team that are passionate about the world of luxury accessories, from chronographs to diamond rings, we will help you find the perfect piece to accompany you this summer. Now all you need is to crack open the Pimm’s!
