Established in 1860, The Open remains an event historically known for excellent sportsmanship and admirable determination. Gracing picturesque locations such as St. Annes and Hoylake, this is a sporting event that celebrates the prestige, principles and pioneers of golf.
Although impressed by each player’s talent, our attention may be drawn away from their sporting prowess for just a moment to revel in the on-course/off-course style of the most celebrated golfers.
A matter of style
Golfing demands a level of sophisticated attire that epitomises the original exclusivity of the game. To the eye of a golfing rookie, you may expect a sea of khaki pants and plaid shirts, but you couldn’t be more wrong. Look closely at the finer details; note how shirt sleeves simply graze the top of the elbow, socks seem to slightly peep out of the shoe and the stylistic genius of a contrasting coloured belt.
You’ll never see garish clashing prints or untucked shirts. Professionals and amateurs alike know all too well the faux pas of golfing style.
The list of golfing attire regulations seems almost endless, but the style of the players all comes down to the discipline of the sport and when you get it right, you look and feel like a champion.
Like many high-profile sporting events, The British Open attracts an array of luxury brands all pandering to become the sponsors of celebrated players. The allure of a suave sporting champion is something that nobody can resist.
Timeless bond between golf and watches
The essence of their glorious success is summarised in one accessory in particular - the wristwatch.
Luxury Swiss watch designer Rolex is the official timekeeper of The Open and has been for over 30 years. The brand is well known for associating with high-profile sports that match the company’s ethics.
Rolex is driven by excellence and innovation, something which falls in line with the sporting world. Striving for perfection and accuracy is a trait shared by watchmakers and sportsmen alike. The pair are a match made in heaven.
Rolex’s elegant pieces have also graced the wrists of many champions upon lifting the prestigious Claret Jug. In 2006, golfing hero Tiger Woods battled his way to the top and performed an astonishing two-shot victory, to etch his name in golfing history at The British Open at St. Annes.
However, this style status isn’t reserved for winners of The Open only. Rory McIlroy has yet to lift the Claret Jug, but after his success in other tournaments, he has become something of a golfing style icon. McIlroy sports an Omega watch and is a proud ambassador of the company.
Omega has a close relationship with this prestigious sport. It will also take on the duties of official timekeeper when golf returns to the 2016 Olympic Games.
The exclusivity of the game and the standard of the players continues to draw in big name sponsors who proudly emblaze their names upon only the most accomplished golfers. William May stocks a range of professional wrist wear for you to emulate your favourite sportsmen on and off the course, but you might want to ditch that Argyle jumper before teeing off.
