Are you tired of feeling overwhelmed every time you step into a jewellery store? With so many options and factors to consider, it's easy to get caught out and end up with a purchase you regret. But fear not! We've got you covered with the ultimate guide to jewellery shopping savvy. Here are the top three tips you need to know before making your next jewellery purchase:

Deciphering Gold CT Hallmarking: When it comes to gold jewellery, understanding carat (CT) hallmarking is crucial. Caratage indicates the purity of the gold, with 24 carats being the purest. But did you know that not all gold jewellery is created equal? Lower caratages like 14K or 18K are more durable and suitable for everyday wear, while 24K gold is softer and more prone to damage. Knowing the caratage of your gold jewellery ensures you're getting the quality you expect.

Buying Pre-Owned vs. New: The age-old debate—should you buy pre-owned or new jewellery? While purchasing brand new pieces may seem appealing, don't overlook the value and uniqueness of pre-owned jewellery. Pre-owned pieces often come with a story and character that can't be replicated in new items. Plus, buying pre-owned can be more budget-friendly, allowing you to invest in higher-quality pieces for less. Whether you're hunting for vintage treasures or contemporary classics, exploring the pre-owned market opens up a world of possibilities.

Trust in Reputable Sellers: When it comes to jewellery shopping, trust is key. Whether you're buying online or in-store, always choose reputable sellers with a proven track record of quality and authenticity. Look for certifications, warranties, and customer reviews to ensure you're making a wise investment. At William May we pride ourselves on offering only the finest quality jewellery, backed by our commitment to customer satisfaction. Shop with confidence and peace of mind, knowing that your jewellery purchase is in good hands.

Don't let the complexities of jewellery shopping overwhelm you—empower yourself with knowledge and make informed decisions every step of the way. Follow these top three tips, and you'll be well on your way to finding the perfect pieces to complement your style and personality. Happy shopping!