When you think of luxury watches, you'll more than likely think of small workshops in Geneva. However, we've got something to show you that might just change your outlook on the industry.

We're pleased to announce Uniform Wares will join the William May online collection and fly the flag for British watch engineering. With stunning design and fine detailing, could this brand bring a British influence to your current collection?

Established by Patrick Bek and Oliver Fowles, Uniform Wares has shot to fame in a matter of years. The sleek design and durability have drawn in plenty of collectors, with the affordable price tag acting as a final catalyst for people to make a purchase. It's been incredible to see such a positive response to what is not only a young brand, but one that was born and bred in the UK.

Whilst some would turn their noses up at the mere thought of a timepiece that wasn't Swiss-made, Uniform Wares has undoubtedly caused people to rethink this.

A testament to British design, each suave watch certainly has a modern feel to it. Their men’s range is considerably slimmed down when compared to other bulky models on the market, the distinct design of a Uniform Wares watch brings it back from the brink of being feminine.

Their women's range, on the other hand, displays the necessary stylistic versatility to display timeless beauty throughout various trends. The perfect companion for a woman is a watch that is flexible to her changing style and personality.

Its minimalist aesthetics are held up firmly by great British ingenuity. Whilst Geneva may once have been home to the most accurate movements, times are changing. Each ticking hand embodies a new wave of watch makers ready to break traditions with beautiful timepieces that boast precise movement and style.

A watch with such stylistic versatility, timeless beauty and technical lifespan is rare to find at a reasonable price. This is what makes Uniform Wares such a brilliant choice for collectors who are just starting out.

Perhaps you're looking for a keepsake gift for a younger fashion-conscious friend or relative? Or maybe someone close to you has made a significant achievement? A Uniform Wares watch could be the perfect way to commemorate such occasions.

The UK has always been at the forefront of fashion and this is a brand that could potentially lead the way for plenty of other British watchmakers. What would be more wonderful than seeing more internationally-recognised British brands, particularly in the luxury watch world? For too long, designers have shied away from the industry due to its high standards, but Uniform Wares has been brave enough to challenge this.

Why not take a moment to see the designs that everyone has taken to? View Uniform Wares’ wondrous collection on our website today.