Ever since the stunning white gold engagement ring of the late Princess Diana resurfaced to grace the hand of our beloved Kate Middleton, white gold has been having somewhat of a vogue moment. With all the luxury of yellow gold and the stylistic versatility of silver, this precious metal has become a popular choice for engagement rings and wedding rings alike.

The biggest deciding factor in choosing white gold is mainly its subtle silver tone. Its beautiful colour is enough to add a simple touch of elegance to any outfit without conflicting with your attire.
In comparison, the traditional charm of yellow gold is often overlooked as many worry it would contrast with their wardrobe. As such, white gold has become a popular modern alternative.

White gold is made from pure gold mixed with other precious metals. One common myth surrounding white gold is that certain metals in the mixture can cause skin irritation. This comes from the fact that nickel was commonly found in many alloys and is well known for allergic contact dermatitis.

However, on today’s market jewellers have a responsibility to uphold the Dangerous Substances and Preparations (Nickel) (Safety) Regulations 2005 and recognise potentially harmful pieces. Nickel is no longer used in modern white gold and many products that may cause allergic reactions have been eliminated. If you’re concerned over any purchase, you can always ask your jeweller to confirm if the piece contains nickel.
Retaining the beauty of your white gold jewellery is easy as this precious metal is more scratch resistant than other materials on the market. Due to this handy attribute, white gold is highly sought after. Such an opulent purchase will be something you cherish forever and by purchasing white gold you can melt down and readjust your accessory to fit as you grow. As such, white gold is considered a smart investment for pieces such as wedding and engagement rings.

Easy to take care of, white gold is renowned for retaining its sophisticated sparkle year after year without the owner having to regularly clean it. Much like pure gold, it does not oxidise in moisture or the air, meaning that it will not rust.

Not only does this gorgeous metal have practical benefits, it also has undeniable timeless beauty. A popular choice, many well-known celebrities have previously chosen white gold to commemorate their engagement or wedding day. Eva Longoria Parker wore a stunning ring crafted from white gold which features an emerald cut diamond during her engagement to her husband Tony Parker. Celebrity culture is certainly something that has greatly influenced the new white gold trend, but the true beauty of this alloy speaks for itself.

Jewellery experts have been going head-to-head for years over platinum, yellow gold and white gold, but the choice is really down to personal taste. Think about what colour jewellery you already wear and what colour metal would complement your everyday wardrobe.
William May stocks a whole host of elegant white gold pieces. If you’re in the market for necklaces, engagement rings or delicate earrings, visit our website for all of our white gold jewellery today.