Based on customer search data we have recently conducted, we've identified the three most popular pieces of jewellery worn by men across the UK...

"These are the most popular jewellery styles for men that attract the most searches on our website from across the UK. They are also classic pieces that our expert valuation teams identify as being the most competitively priced. As with all precious jewellery and luxury watches, buying pre-owned pieces offers the best value for customers.

We saw a 250% increase in online sales in 2020 and our site is increasingly popular with men looking for high-quality pieces of jewellery at a great price, in styles that won’t date."

Withington, Nick - Managing Director of William May

Gold chains

1. Gold chains 

Buying pre-owned gold jewellery offers excellent value for money as gold will always remain a highly prized precious material. Heavy gold chains, especially belcher chains, worn around the neck or wrist are the most popular with British men.

Signet rings

2. Signet rings 

No longer just rings for posh blokes, who historically wore their family crest on their pinky finger, signet rings remain a popular piece of jewellery with designs that range from a traditional crest, to personalised initials and symbols. A quintessential piece of British jewellery that has remained popular for generations.

Rolex style bracelet

3. Rolex style bracelets

Whether you own a Rolex timepiece or would like to, these bracelets, inspired by the classic Rolex gold watch strap, are a top seller. They are masculine in design and feel great on the wrist, with just the right balance of weight and movement.